Why are you so cheap?

This is a question that we're asked pretty much on a daily basis, and one that we don't really understand. Instead, I'd be asking other companies - why are you so expensive?

It always stumps us a bit when we're asked the question. We aren't greedy? We're incredibly efficient? We can of course increase prices but what would be the purpose?

At the end of the day, we're car enthusiasts. We're trying to build a brand, a community. Our ethos has always been to offer the absolute best value deals we can to everyone, not to extortionately overcharge.

No different to when we get asked to price up a package, we ask the customer for their budget. It's not so that we can extract every last penny from them - it's so that we can offer them the best possible braking set up for their purpose, at a price they're happy to pay. 

So don't ask us why we're so cheap - we aren't. We're in line with market value.

Ask others, "why so expensive?".